You dont have to write an encyclopedia to create an effective marketing plan. Marketing of library and information service is very important aspect in the library domain. Marketing plan for starbucks 116 downloads 14 pages 3,454 words add in library click this icon and make it bookmark in your library to refer it later. Marketing your library american libraries magazine. How to develop a marketing plan for an academic library. Terry kendrick is the guru of strategic marketing in libraries. The main thrust of this marketing plan is fourfold involving rebranding the library, redesigning the library website, revitalizing our general marketing and promotion, and providing internal marketing for library. There has been an increased interest in the community in our collections, education programs, online resources, and. References marketing plan tutorial library guides at. This plan is presented for crossfit elevation, a young crossfit gym in the. An annotated selective bibliography on the theme of the arlissla conference new york city. In this article, our marketing plan discussion will focus mostly on the digital marketing aspect, but the strategies and concepts can be expanded to encompass your entire marketing department.
Social media and online marketing will play an important role in the development of rossit levations business. Especially in libraries case, having a marketing perspective, or more specifically a service mindset, is really effective as people need to know more about the librarys activity and they should learn more about it in a laidback way. Refocuses responsibilities so all staff members can concentrate on doing what they do best. Click download or read online button to get blueprint for your library marketing plan book now. A few of the benefits and advantages of creating and using library strategic plan include the following. The basic steps of the marketing plan the marketing plan is the written document that will help you develop and execute strategies to communicate your librarys mission. Much has been written recently about ways to market the academic library, but there is more to marketing than simply hanging a flyer or distributing a bookmark. When public libraries are faced with budget constraints and cuts, it is critical that they learn how to develop comprehensive marketing plans. It is a reflection of how serious a company is in meeting the competition head on, with strategies and plans to. Marketing plan fvrl seeks a consultant to develop a comprehensive marketing plan that will include an analysis of the publics perceptions of our libraries and how they learn about library programs and services. See section 5 communications in the developing a marketing plan document. A marketing plan is created and used by a business to assure that they already have a guideline in terms of the marketing activities that they will follow in the coming operational year. Introduction the ifla public libraries section pls is committed to ensuring the worlds communities have free and equal access to information and public library services. Through this document, stakeholders can be aware on whether they are leading the library operations to their desired direction.
Revised in 2010 by charlene mccormack, uwb graduate library business intern a huge thanks to doreen harwood for the opportunity to work on this project and for all of the sources i referred to on her business research guides for the business program. The course outlined the importance of assessing current outreach activities marketing and assessing the need for developing, implementing and evaluating future outreach activities. The basic steps of the marketing plan the marketing plan is the written document that will help you develop and execute strategies to communicate your library s mission. Promote the vision and help secure the support and funding for a new library building. A marketing plan is a written strategy for selling the productsservices of a new business. It is a reflection of how serious a company is in meeting the competition head on, with strategies and plans to increase market share and attract customers. Overall there is a lot of content to choose from in this text that makes it easy to select what is needed. The successful consultant will provide recommendations and a plan for the districts staff to better inform the public. A searchable pdf in the downloaded format makes it easy to find content. His book developing strategic marketing plans that really work is a mustread, and he writes, speaks, and runs workshops on marketing libraries all over the uk and in no fewer than 26 countries abroad. Information professionals must understand that it is essential to actively market their services. Although this is the first section in a marketing plan, it is usually. Enhanced library facilities through improved user spaces and expanded hours at suzzalloallen, friday harbor, music, engineering, odegaard, foster business, at uw tacoma libraries. The marketing plan is the component of the business plan.
Situation analysis marketing objectives brand identity. Logan library marketing plan approved by library board september 2014 goal 1. The importance of marketing library services and programs to users is indisputable, but developing an effective library marketing plan can be daunting for individuals new to the task. Market plan and cycle from annette lamb on vimeo planning is an important, longterm endeavor in all library settings. The yearly plan concerns marketing objectives and strategies for aproduct, product range, development of the bank for one year, while the longterm marketing plan concerns aperiod of two to five years. Whether youre chopping down a tree or figuring out how to write a marketing plan, the steps you take ahead of time are crucial to your marketing success. The development of a general strategic marketing plan builds the. Essentials of a public library marketing plan academic exchange. Create apps and custom integrations for businesses using hubspot.
It is recognised that the community itself will need to change in order to adopt this plan and those from other projects. A marketing plan provides structure for the activities of public relations, promotion, and the other elements associated within the marketing process. General strategic marketing planning involves mission statement, swot, overall. There is very nice coverage of supply chain and logistics beyond many other principles books. Especially in libraries case, having a marketing perspective, or more specifically a service mindset, is really effective as people need to know more about the library s activity and they should learn more about it in a laidback way. Ultimately, the goal of rossit levation is to improve their athletes lives and thus, major growth isnt a priority. Ifla public libraries section marketing communication plan 20172019 1 marketing communications plan 20172019 1. The plan places the library service in the context of the institute as a whole and the strategic overview outlines some of the challenges facing the service and the institute in the current economic climate. Our goals, objectives and strategies are developed within the context of the principles enshrined in the iflaunesco public library. The first part gives an overview about the situational background of german academic libraries.
Wcl marketing coordinator oversees systemwide marketing plan. This study explores the marketing practices used by the emerging american public library system from its inception in 1876 to 1930. Looks for opportunities to market the library at every level including statewide, regional and national. Trenton smiley, recipient of the john cotton dana library public relations award, gives some insight into marketing and how a good marketing plan can benefit public libraries in public libraries online.
A marketing plan is a document that supports your vision and mission statement through different methods of outreach. The mcpl marketing plan for fy fy16, known as the plan is intended to strengthen the. A longrange plan, based on knowledge of the community, community expectations, resources of. A marketing plan is an essential tool which will enable us to focus our efforts. Incorporates a strategic, comprehensive plan that prioritizes our program promotions based on our programming goals.
The marketing plan nishnawbe aski development fund. Data was used from the self evaluation tools to develop a strategic plan covering a threeyear period. This marketing communications plan is intended to serve as a guide to library staff and the kgbtexasthe ivy group strategic planning project team for communicating the elements and importance of the plan to a wide variety of stakeholders. Strategic plan in summer 2014, we presented chicago public library 20152019 strategy. Your marketing plan is the vehicle that helps you move toward a predetermined goal primarily because it is a tool that can help increase public support for the library on a continuous basis. While cpls timeless mission will remain unchanged, we also will respond to the current and evolving needs of patrons trying to learn, thrive and grow in the 21st century by nurturing learning, supporting economic advancement and strengthening communities.
The creation of this strategic marketing plan by the communitys marketing project the project is part of this community development process. Strategic initiatives identified in the plan include. The basic aim of marketing is to know and understand our users in order that the library is able to satisfy those needs in an effective way. A marketing plan summary the marketing committee completed an online library marketing course. The marketing plan section at the end is very useful. Our marketing and promotions team which will oversee the implementation of the plan will consist of the library manager, two 2 stakeholders, three 3 senior staff and one 1 representative from each level of the library service. Long term, the gym will do well to increase gym amenities like showers, lockers, and restrooms. To identify key individuals andor groups that would be necessary or helpful in eventually getting a new library. This site is like a library, use search box in the widget to get ebook that you want. Australian library journal the library marketing toolkit is packed full of useful, informative and above all practical information about the best ways of getting your message across, and it should be on the shelf of every librarian and information professional who needs to promote the idea of the library and its value in a modern day society. The mcpl marketing plan for fy fy16, known as the plan is intended to strengthen the libraries image, increase library use by our residents, drive traffic to our website and place us above our competitors to demonstrate return on investment to our financial supporters. Agenda why you need a marketing plan mp developing a marketing plan 7 steps in creating a marketing plan 1. Generally, a marketing plan focuses on a particular product or service rather than the entire range of library programs. Hear from the businesses that use hubspot to grow better every day.
Blueprint for your library marketing plan download ebook. Library marketing plans south central library system. The mission of the park ridge public library is to provide the community. To identify key individuals andor groups that would be necessary or helpful in eventually getting a new library built, and work. The gmit library marketing plan 20092012 is a three year plan with realistic goals and achievable objectives. Submits monthly columns to newspapers, assist staff with all library promotions and news releases, posters, fliers, etc.
He also brings a nonlibrary perspective to the table, lecturing in continue reading marketing your library. Download blueprint for your library marketing plan or read online books in pdf, epub, tuebl, and mobi format. The oconomowoc public library board and director welcome questions and suggestions regarding the. Marketing strategies public library association pla. As librarians we should be actively marketing and promoting our library services. Libraries strategic plan 20182021 pdf advance research for the public good. Library planning planning is the deliberate, preferred manner of preparing for library service in the future. Keeping in the spirit of the mission statement, this marketing plan hopes to encourage all members within the library district to utilize the library for any information.
In the following section you will find resources devoted to increasing the efficacy of your marketing and public relations strategies, including. As the needs of our residents have grown and changed, the library board and staff want to ensure that we are setting priorities appropriately. Libraries image, increase library use by our residents, drive traffic. You dont need a sophisticated writing style a fancy plan. This period fits the era of institutional development, when most. In this paper author has discussed about need for implementation of marketing concept in the libraries. The main thrust of this marketing plan is fourfold involving rebranding the library, redesigning the library website, revitalizing our general marketing and promotion, and providing internal marketing for library staff and volunteers. Marketing is not only about promoting a business and it is definitely not about pushing a product or a service down to someones throat. A public library s marketing plan provides a useful. In order to meet these needs, we are implementing a three year strategic plan from 20142017 that will set the focus areas for.
Our marketing and promotions team which will oversee the implementation of the plan will consist of the library manager, two 2 stakeholders, three 3 senior staff and one 1 representative from each level of the library. Ala editions ala nealschuman publishes resources used worldwide by tens of thousands of library and information professionals to improve programs, build on best practices, develop leadership, and for personal professional development. Libraries strategic plan 20182021 pdf advance research for the public good uw research attains its greatest impact on our most pressing global challenges when we advocate for open, public and emerging forms of scholarship. The creation of the marketing plan is understated as. Marketing is very important in the business operations as it allows people to know the brand and nature of the business. Most libraries have longrange plans that detail activities for the next 35 years. Orion township public library marketing plan 20 executive summary. Sample marketing plan gemma ganni mar 216470 october 5th, 20.
Our goals, objectives and strategies are developed within. Nov, 2012 terry kendrick is the guru of strategic marketing in libraries. The san antonio public library sapl strategic plan presents an opportunity to elevate the librarys profile in the region by. It is the responsible means of fulfilling future community library needs.
846 577 1081 384 1313 61 270 1210 635 1379 8 233 1130 530 996 1631 1594 1529 723 193 247 1008 1604 55 876 1256 203 801 825 736 1173 298 1044 1441 1182